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Luxury Furniture · Retail2023Visit live site ↗
Full-page view of the Ethan Allen UAE websiteHover to browse

Role

  • E-commerce
  • UI/UX Design
  • Catalogue System

Technology

  • WordPress
  • WooCommerce
  • PHP
  • MySQL

The challenge

An American luxury furniture icon needed its UAE presence to feel as considered as its showrooms — with thousands of SKUs kept effortlessly browsable.

The approach

A catalogue-first e-commerce experience with collection storytelling, showroom appointment booking and a product architecture that keeps huge inventories fast.

The results

  • Thousands of SKUs kept effortlessly browsable

  • Showroom appointment booking built into the catalogue journey

  • A digital experience consistent with the showroom standard

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